Getting Started With Coupon Marketing

Coupons can be used in just about every business. I’ve sat and

thought and thought about it, but I can’t think of any business that

coupons can’t be used in.

Coupons can be used to drive traffic to your site, reach new

customers, entice past customers to purchase from you again, to sell

big ticket items by offering a discount on them, to get customers to

buy more from you, and so many other different ways.

Coupons can also create a “buzz” about your business. There are

people who specialize in what is called “buzz marketing”. I’m sure

you’ve buzzed about a product. Have you ever bought a product and

been so delighted with it that you told your family and friends, or even

complete strangers that were standing in the grocery isle next to you

thinking about buying this product. Then you have “buzzed”. That’s

exactly what coupons can do for your business. If you are offering a

coupon for your product or service, and you get one happy customer

you can bet they are going to tell others. This will set off a viral buzz

that will bring more and more people to your busines.

Are you starting to see how these coupons can be used in several

different ways to create more income and/or prospects? Well then

keep reading because I’ve got a lot more information about this super

marketing tactic that’s really going to get you excited.

Now, I want you to take out a sheet of paper or open up your word

processor and think of the products or services in your business that

you could offer a discount on.

Here’s what my list looks like:

I could:

1 - Offer a discount on my consulting services

 2 - Offer a buy one get one free offer on advertising services I offer.

3. Offer a coupon for free stuff when someone joins one of my

membership sites.

4. Offer a $X discount on my ebooks, and software.

I know your business may be different than mine, but you can still find

at least one thing to offer a discount on or a free offer for buying what

you are selling.

If you can’t think of anything, compile a list of everything your

business offers, then go back over that list, and I am sure you will find

something. If you STILL can’t find something, then my advice would

be to develop or buy something inexpensive that you can either give

away free or offer a discount on to achieve the goal you have for using

coupons.

We’ll talk about why and how to use coupons in the next sections, so

you’re going to get even more ideas. I suggest you take out a note

pad right now so you can jot down anything that may come to mind.