Banners can be
found in almost every website. Its popularity as an online advertising vehicle
is undisputed although its effectiveness has been under scrutiny lately. Just
like radio and TV commercials, we are beginning to click past banners without
paying much attention to them. The average click-through rate on banners is only
2.6% - about the same as regular direct mail.
If you want
to sell banner ad space on your site, you must come up with a winning strategy
to increase the banners' click-through rate. Here are some tips to make your banner
advertising more effective:
1. Accept only advertisers whose
products or services are complementary to your web contents.
2.
Encourage the use of animated banners to attract viewers' attention.
3.
Place only one banner per page.
4. Your web page should have
a light color or white background for maximum contrast with the banners.
5.
Entice people to click on the banners with phrases like "Click here for more information!"
or "Win a prize!"
The above measures may attract first-time
visitors, but definitely not the repeat visitors. Having seen the same banner
in that same spot over and over again, it is unlikely that a repeat visitor would
ever click on the banner.
This banner burnout phenomenon can
be avoided with a good banner rotation engine. Each time a person goes to your
site, the rotation engine will rotate the banners stored in its inventory and
present a new banner to the visitor.
The rotation engine can
also be used to rotate banners throughout the entire site, in effect, increasing
your ad space inventory by many folds. With this system, you can actually run
as many banners as you like if you accept advertising on a pay-per-impression
basis.
Most advertisers want to place their banners on the
main index pages for maximum exposure. As a result, it is not uncommon for popular
portal to display up to ten banners on its homepage and none on its content pages.
With an automated rotation engine installed throughout the entire site, advertisers
need not specify where they want to place their banners. Their banners will be
randomly displayed wherever the visitor goes.
Obviously, you
need a good banner rotation engine to achieve the above objective - one that will
let you track vital statistics such as impressions, click-through, and click-through
ratio. There are more than a few banner rotation engines available on the net,
but their prices of a few thousands dollars would cut deeply into your profit
margins. This is where OrbitCycle comes in.
OrbitCycle banner
rotation engine is free of charge! It provides real-time detailed statistics on
your banners' impression, click-through and click-through ratio. With OrbitCycle,
you don't have to know any type of programming. The program is hosted on OrbitCycle's
server, which offers an easy-to-use interface that lets you add, delete and track
your banners easily.
You can get the banner rotation engine
at http://www.orbitcycle.com. There is no catch! For allowing you to use OrbitCycle
free of charge, the company will use 10% of your account's banner impressions
to run its own banners or its advertisers' banners. This is a low price to pay
considering the fact that most banner exchanges offer a 2-for-1 exchange, which
represent an effective cost of 50% for using their services.
Note:
Aloha-City has installed a similar banner rotation system in Income Online - a
classified ad site for work at home and online business opportunities. The same
system can be installed throughout the entire site. Click here for more information
on banner advertising in Aloha-City.
0 comments:
Post a Comment